Pedego Electric Bikes at Irvine has Recently Introduced a Tommy Bahama cruiser about the casual lifestyle company’s opening of a Laguna Beach Shop and Cafe on Saturday.
Tommy Bahama Cruiser is for sale at stores and online (Photo courtesy Pedego Bikes)
Tommy Bahama Group Inc. At Seattle sets its brand on casual clothes, accessories and home decor as well as 80 shops and restaurants in the USA, Canada, Australia, and Dubai.
Fast Food Maven includes an extensive review of the treats and eats of this newest Laguna Beach shop/restaurant.
“As a comprehensive lifestyle brand, we continually search for different products that capture the essence of Tommy Bahama,” explained Doug Wood, president, and COO of Tommy Bahama. “The electric bikes which Pedego is generating for Tommy Bahama are truly unique and offer an exceptionally engaging brand experience.”
The licensing arrangement is an increase to Pedego, which began in early 2009 and has quickly grown to second in the electric bike market. The bikes come in two versions, classic (left) and step thru (click pictures for larger view):
Founder Don DiCostanzo possessed Zclipse bicycle store in Orange County with the intent of selling electric bikes, but the shop sold more nonelectric bikes. DiCostanzo began retrofitting some with electrical motors. After producers had ordered DiCostanzo to quit placing motors on their bikes, he decided to capitalize on the unmet market demand.
He offered the retail store and a few car washes he possessed to help fund the start-up of Pedego Electric Bikes with spouse Terry Sherry.
The Tommy Bahama electrical bikes debuted at the Interbike International Trade Expo in September, but retail revenue only started this month. Suggested retail price is $2,575. The cruiser is for sale at the Laguna Beach shop, 400 South Coast Highway, the Tommy Bahama site and other bicycle retailers nationally.